Highlights from MBA SBA Events
MBA SBA Events
Lunch & Learn with Wendy Ross
March 20, 2026
We had the pleasure of hosting Wendy Ross, Head of Brand Media, Advertising, PR, Events, and Sponsorships (Marriott Co-Brand) at JPMorgan Chase, for a Lunch & Learn session. Wendy shared her journey across leading sports organizations—including the Cleveland Cavaliers, WTA, and Washington Commanders—offering valuable insights into brand building, leadership, and navigating careers in the sports industry. It was an engaging and insightful conversation for our community.
Lunch & Learn with Rachel Reap
March 6, 2026
We had the pleasure of hosting Rachel Reap, Director of Premium Service at Moody Center (Oak View Group), for a Lunch & Learn session. Rachel shared her journey from construction to leading premium service at an Arena of the Year venue, along with insights on breaking into the sports industry and delivering world-class live experiences. An engaging and insightful conversation for our community.
SBA Pre-Conference MBA Mixer
March 5, 2026
Ahead of the MIT Sloan Sports Analytics Conference, we hosted the SBA Pre-Conference MBA Mixer in Boston, bringing together MBA students from across programs. The event was a great opportunity to connect, exchange perspectives, and build meaningful relationships before diving into one of the premier sports business conferences.
2025-26 MBA Sports Business Alliance Mentorship Program
We have officially kicked off the 2025–26 MBA Sports Business Alliance Mentorship Program. This year’s mentor–mentee cohort brings together MBA students from leading programs across the country, united by a shared interest in sports and business, and a commitment to learning from one another.
The program is designed to foster meaningful conversations, provide candid guidance, and build relationships that extend beyond a single academic year. We are grateful to all of the mentors who have committed their time and experience, and we look forward to the connections, insights, and growth that will emerge from this year’s cohort.
MBA SBA Professional Development
MBA SBA
FALL TOWN Hall
Wednesday, OCTOBER 4, 2023
5:00-6:00 PM PT
8:00-9:00 PM ET
2023-2024
MBA SBA
Event Calendar
MBA SBA Town Hall
October 4, 2023
This event will highlight all of the amazing benefits MBA SBA offers, including perks of membership and events planned for the 2023 - 2024 school year, and provide an open forum to discuss questions / feedback. We will also be introducing the 2023 – 2024 Executive Board!
MBA SBA x Dick's Sporting Goods
Female Leaders at the Top of Their Game
October 30, 2023
Hear from female leaders at the top of their game as they discuss DSG's culture, the company's 2024 MBA Strategy Internship, and how DSG's vision sets it apart from other sports companies (such as teams and leagues). The panel will include Victoria Martin (Director - Personalization), Noreen Fischer (Sr. Chief of Staff to the CEO), Sara Bondi (VP - Strategy), Kim Moynihan (Sr. Director - Brand & Loyalty).
2022-2023
MBA SBA
Event Calendar
MBA SBA Town Hall
October 11, 2022
NFL Club Business Development Info Session
November 29, 2022
Brendan Seidman and Abby Desai gave us an in-depth presentation on their business unit and highlighted some of the work they do across the NFL in functions like Club Consulting, Club Business Data & Analytics, and Tentpole Events.
Sports Analytics in Practice Event
December 6, 2022
Alison Lu, Senior Director, Business Analytics & Strategy for the San Francisco 49ers, and Katherine Rowe, Manager, Sports Marketing for Salesforce/MBA SBA Alumni Board Member, spoke about how they use analytics in their organizations.
MBA SBA VC Investment Case Competition
February 3, 2023
Five teams across five schools (UCLA Anderson, Michigan Ross, USC Marshall, Vanderbilt Owen, and Duke Fuqua) competed in the inaugural MBA SBA VC Investment Case Competition. The judge panel included judges from Drive by DraftKings, SeventySix Capital, 49ers Enterprises, and Superfly. Vanderbilt Owen was awarded the inaugural 1st Place Championship prize. Congratulations Vanderbilt Owen.
Intersection of Sports and Philanthropy Panel
Wednesday, February 22nd, 2023
8:00-9:00 PM ET
MBA SBA End of The Year Town Hall Event
Wednesday, April 12th, 2023
Member School Events
TExas McCombs Business of Sports Summit
Friday, October 20, 2023
Join us at the 2023 Texas Business of Sports Summit, featuring keynote speaker James Pitaro, Chairman of ESPN, with opening remarks from McCombs Dean Lillian Mills. We’ve got an amazing lineup of speakers, panels, and fireside chats scheduled!
UCLA ANDERSON GLOBAL SPORTS BUSINESS FORUM
Friday, October 6, 2023
Please join us at UCLA’s historic Pauley Pavilion for the second annual Global Sports Business Forum, hosted by the UCLA Anderson School of Management. The event will bring together an international cohort of decision makers and business professionals representing teams, leagues, media, talent agencies, brand partners and technology innovators, while showcasing the power of the sports community in Los Angeles — home to Super Bowl, MLB All-Star Game, and the 2028 Summer Olympics.
Michigan Ross Sports TEch Conference
Friday, March 24, 2023
The 2023 Michigan Ross Sports Tech Conference is a virtual event that brings together top companies and leaders from across sports, business, and technology to discuss key trends impacting the industry. The conference consists of networking opportunities, panel discussions, and a keynote fireside chat focused on a variety of topics in sports tech.
Moorad Gameday Case Competition
Friday, March 31, 2023
Saturday, April 1, 2023
The Annual Game Day Case Competition is the only sports case competition of its kind in the nation, bringing together JD and MBA students to both present and negotiate solutions to cutting edge topics in sports law and business.
Teams from across the country will take a multidisciplinary approach to analyzing, presenting and negotiating solutions to real-world legal and business problems.
Teams of 3-5 students will compete for cash prizes totaling $10,000.
Winners will be selected by a panel of senior executives and industry professionals who are leading and shaping the future of the sports industry.
MBA MEDIA, ENTERTAINMENT & SPORTS CONFERENCE
Friday, March 3, 2023
This is an annual in-person event in its 17th year, jointly organized by NYU Stern and CBS, and will be held on NYU Stern's Manhattan campus. The conference is open to students, alumni, and industry professionals, providing an opportunity to hear from industry experts and to network with other passionate students and professionals. This year’s sports panel, March Madness: The Future of Sports Entertainment, will discuss all of the industry's current hot topics including betting, streaming, fragmentation, and cable.
