top of page

Director, Club Innovations & Business Development @ NHL

Apply Here

About The NHL

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, with 32 member Clubs vying for the most cherished and historic trophy in sports – the Stanley Cup®. For over 100 years the NHL has entertained fans with dazzling displays of skill, teamwork, heartache, and triumph.

With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.


We are seeking a Director to join the NHL’s Club Business Development team and support the Clubs on new business opportunities in coordination with the NHL Innovation department. This role will act as a dedicated resource supporting the Clubs in the roll out of new innovation initiatives being implemented by the League to enhance the fan experience and generate incremental revenue.

This position requires a combination of business development, project management, revenue generation and execution capabilities. The ideal candidate will be a strategic thinker with excellent problem solving and communication skills with a passion for the intersection of sports and technology. This is an exciting new opportunity to shape the future of NHL and collaborate across the entire organization.


  • Participate in the development of new tech initiatives including but not limited to new in-arena experiences, alternative camera views and video, NFT and blockchain, mixed reality content and experiences, digitally enhanced dasherboards, dynamic advertising, gambling, gaming, enhanced stats, metaverse, web3, and more

  • Serve as the primary point of contact with the Clubs, informing various groups of new tech innovation opportunities and initiatives

  • Direct Innovation opportunity identification and prioritization across League departments and Clubs

  • Maintain an overview of the current & future opportunity landscape across the 32 NHL markets

  • Serve as an internal voice for new tech initiatives at the Club and venue level within the NHL’s Innovation team

  • Work closely with strategic partners and vendors, as necessary, on development of leaguewide program deployments

  • Maintain a deep network and understanding of solution providers for NHL Clubs and Arenas

  • Support the negotiation and drafting of partnership agreements

  • Project manage development teams, vendors, and internal resources linked to program delivery

  • Facilitate League approvals and clearances for Club innovation initiatives, and support Clubs to ensure adherence to League policy

  • Participate in the drafting of new Club regulations

  • Set up regular reporting and sharing with Clubs to inform future product development efforts

  • Develop and communicate findings and analysis in executive-level presentations


  • Bachelor’s degree in Business, Economics, Statistics, Mathematics, Engineering, or related field from accredited 4-year college or university

  • MBA or other advanced degree preferred but not required

  • 7+ years of professional experience, preferably at a strategy consulting firm, major media company, or technology company

  • Experience working as part of a team focused on delivering tier 1 products and firm understanding of cross-functional development projects

  • Experience in testing and trialing new and emerging technologies

  • Interest in tech systems and their intersection with the sports and entertainment experience

  • Understanding of and experience developing revenue opportunities across multiple revenue streams including advertising and sponsorship, direct to consumer, ticketing, and media rights

  • Excellent interpersonal, communication, and presentation skills; Success in building strong working relationships with senior executives both inside and outside the organization

  • Comfort juggling multiple projects, prioritizing stakeholder needs, and working under tight deadlines

  • Ability to provide scaled revenue projections and data analysis

  • Proactive, self-starter who can work independently within set objectives

  • Ability to travel to testing sites, vendor locations and NHL events


  • Medical/ Dental/ Vision insurance effective on the date of hire

  • 401(K) Plan and Defined Contribution Pension Plan

  • Annual Bonus

  • Generous PTO policy

  • Commuter Benefit Program

  • Paid Company Holidays

  • Employee Assistance Program

  • Employee Resource Groups

  • and more!


140K - 160K

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

64 views0 comments


bottom of page