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Full-Time Athlete Activation Senior Manager @ Puma

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About the Job

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.


  • Drive athlete marketing strategy and content creation plans for top global athletes in Road Running and Track & Field.

  • Work directly with athletes & SPOMA to oversee the content creation and marketing activations including follow-through to the launch of materials to consumers.

  • Lead the development of athlete integrated marketing plans in partnership with Sport Marketing and local regions.

  • Work with marketing channels to bring plans to life, owning the connection to sports marketing to convey key timing, dates.

  • Allow for a combination of pro-active and reactive content plans post competition together with social media team.

  • Facilitate athlete announcements along with Sports Marketing, PR and Social.


  • Authentic connection to athlete community and running world (i.e. former athlete or similar) 

  • Bachelor’s Degree in Marketing or related field  

  • 6-8 years’ experience in Marketing role or proven related experience within an international environment 

  • Previous brand marketing experience necessary – at an agency or in-house, previous production experience is a plus.

  • Excellent communication skills

  • Excellent quantitative and organization skills 

  • Ability to work cross-functionally in a global organization 

  • Strong knowledge of and passion for the sports marketplace 

  • Proven ability to work independently and multi-task in a matrix organization 

  • Travel required up to 30% domestic/international 

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.

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