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Global Product Marketing Manager @ Peloton

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Peloton is looking for a Manager, Global Product Marketing, who will be responsible for supporting key initiatives to grow awareness and conversion for the Peloton App and its multiple subscription tiers. The Product Marketing Manager will balance creative thinking from a customer-centric lens with a data-driven mindset, to inform roadmap discussions with Product, develop and launch new features and ultimately deepen customer engagement. This role will report into the Director, Product Marketing (App) and will partner with a wide variety of teams (Product, Content, CS&I, Creative, Data Science, Lifecycle, and more) to bring to life go-to-market strategies that support key business objectives.

The ideal candidate is curious and eager to drive projects from beginning to end, no matter how small or large the task. The candidate must also have a strong understanding of App subscription businesses and key metrics that drive growth and retention.


  • Lead go-to-market planning for new features, subscription offerings, and initiatives that support the App business. Experience working with cross-functional teams to build feature positioning, naming, and pricing is strongly preferred.

  • Develop and deliver clear and thoughtful briefs to channel owners pulling from quantitative and qualitative inputs that lead to effective and best in class messaging and creative that is consistent across all marketing channels

  • Build a deep knowledge and expertise of the App business and its competitive set in order to identify and drive new growth opportunities

  • Own and execute our App Store Optimization (ASO) strategy and scale across multiple geographies

  • Partner with Growth, Lifecycle, Media and other marketing teams to support key promotional periods for the App

  • Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences


  • 4+ years of experience in marketing ideally with a focus on product marketing with experience driving go-to-market launches

  • Subscription experience, preferably for a software-based business

  • Familiarity with both acquisition and engagement data; ability to take data and turn into insights to advise future plans

  • Experience with marketing teams in innovative, fast-paced and customer-centric environments

  • Experience working collaboratively with technical teams like Product, Engineering and Analytics.

  • Strong communication and project management skills; ability to successfully work and collaborate with cross-departmental teams.

  • Strong understanding of e-commerce platforms, paid advertising/media, and building cross-functional marketing plans



The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits. As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: - Medical, dental and vision insurance - Generous paid time off policy - Short-term and long-term disability - Access to mental health services - 401k, tuition reimbursement and student loan paydown plans - Employee Stock Purchase Plan - Fertility and adoption support and up to 18 weeks of paid parental leave - Child care and family care discounts - Free access to Peloton Digital App and apparel and product discounts - Commuter benefits and Citi Bike Discount - Pet insurance and so much more! Base Salary Range $138,800—$180,400 USD

ABOUT PELOTON: Peloton provides Members with expert instruction, world-class content and the fitness industry's leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia. Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @ email address. If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email before taking any further action in relation to the correspondence. Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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