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Market Insights and Research Director @ FanDuel

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ABOUT FANDUEL GROUP

There are more ways to win, here at FanDuel. We’re willing to bet on it.


THE ROSTER…

At FanDuel Group, we give fans a new and innovative way to interact with their favorite games, sports, and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creative professionals to cutting-edge technology innovators, FanDuel offers a wide range of career opportunities, best-in-class benefits, and the tools to explore and grow into your best self. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.


WHO WE ARE…

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.


FanDuel Group has a presence across all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland.


Its network FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms.


FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.


THE POSITION: Our roster has an opening with your name on it

We are looking for a Market Insights and Research Director to be a thought-partner to multiple teams at FanDuel by leading the generation and socialization of marketing- and brand-related actionable insights. This position will play a critical role in providing strategic and tactical guidance for our creative strategies, advertising and marketing communications, and media planning by leveraging a wide range of qualitative and quantitative research tools. This role will also help evolve our long-term brand positioning across the FanDuel portfolio and will work with a broad range of business stakeholders to articulate the strategy behind what we do.


Reporting to the Market Insights and Research Vice President, this is an impactful role that will help shape the long-term strategic direction of our marketing and brands.


THE GAME PLAN: Everyone on our team has a part to play

  • Develop and lead our creative and advertising insights measurement program to elevate FanDuel communications’ effectiveness and brand impact

  • Build trusted relationships with creative, marketing, and media teams and agencies, as well as other key stakeholders, to understand their needs, facilitate valuable discussions, and provide relevant insights to guide strategic and operational decision-making

  • Build and manage relationships with external research partners to deliver a strategic roadmap and relevant research programs aligned with marketing goals that provide consumer-driven insights to the business throughout the advertising planning, development, and measurement process

  • Oversee and elevate brand tracking initiatives to monitor and evaluate brand health, perceptions, and performance and to help guide direction for evolving FanDuel’s brand positioning within the changing competitive landscape

  • Monitor market and competitive trends, identifying opportunities and threats across the business

  • Drive an understanding of the importance of customer-generated insight with all business partners and stakeholders, and help connect the dots across various teams based on a consistent understanding of our consumer audiences

  • Develop compelling and action-oriented presentations and socialize research findings to relevant stakeholders across the business

  • Help foster a collaborative and innovative team working environment that values information-sharing and employs a mindset of process improvement and progress

  • Help identify and grow top talent within the Market Insights and Research team

THE STATS: What we're looking for in our next teammate

  • Minimum of 7 years of experience managing brand and advertising research either client- or agency-side

  • At least 3 years’ of management experience preferred

  • Proven ability to cut through noise, synthesize data from multiple sources, and identify relevant and compelling insights

  • Extensive experience with tools and methodologies for assessing creative, advertising, and media effectiveness and in-depth knowledge of the latest trends in generating brand- and advertising/marketing-related insights

  • Ability to work at pace with great attention to detail when required, while also being able to step back and work on macro projects maintaining a strategic perspective

  • Creative thinker and proactive problem solver

  • Excellent storyteller who can create concise, visually-compelling communications that bring data and consumer insights to life

  • Brilliant interpersonal and presentation skills - you engineer trust, respect, and can tailor your approach to the situation and audience

PLAYER CONTRACT: We treat our team right

  • From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect: An exciting and fun environment committed to driving real growth

  • Opportunities to build really cool products that fans love

  • Mentorship and professional development resources to help you refine your game

  • Flexible vacation allowance to let you refuel

  • Hall of Fame benefit programs and platforms

FanDuel Group is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes our company stronger and more competitive as One Team!


The applicable salary range for this position is $148,000 to $198,000 which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may also be eligible for short-term or long-term incentive compensation.

#LI-Hybrid



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