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Senior Director, Consumer Strategy and Insights @ Peloton

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Peloton is looking for a strategic and business-minded Senior Director, Consumer Strategy and Insights to join our growing team! This person will lead key projects from strategy through execution, collaborating with cross-functional leaders across Marketing, Media, Membership, Creative, International, and Product teams to answer relevant business questions and inform decisions. The ideal candidate has extensive experience working with elite tech consumer brands, is passionate about the consumer experience, and has a talent for data story-telling. They are highly skilled in translating data-driven insights into marketing actions and business recommendations. Reporting to the VP, Marketing Strategy & Operations, this is an opportunity for the right person to help shape Peloton’s current marketing efforts and future go-to-market strategies.


  • Define research needs and lead complex qualitative and quantitative research to inform key business initiatives, guiding team members in that work when relevant

  • Focus areas may include global brand tracking, consumer profiling, consumer segmentation and journey mapping, research informing product development and positioning, and creative testing and optimization

  • Addressable market analysis

  • Synthesize research findings into informative observations with clear, useful business implications and strategic recommendations, working closely with leads of partner organizations

  • Regularly present and communicate findings to senior leadership in a clear and compelling way

  • Lead discussions that help inform decision-making across the business

  • Elevate the consumer strategy aspect of our work

  • Continuously refine how we improve on our target audience and customer understanding, uncovering compelling insights

  • Serve as a key leader contributing to the development and growth of the Insights team, sharing standard methodologies and mentoring team members

  • Act as the voice of the consumer and become knowledgeable on Peloton’s brand, products, target customers, and Members

  • Understand purchase barriers across products and markets and identify solutions with cross-functional teams to address them


  • 10+ years of marketing strategy or consumer insights related experience working with world-class consumer brands at a leading consultancy, agency, or in-house marketing team

  • Deep expertise in carrying out and managing primary/secondary research, including mixed methodologies (quantitative and qualitative) and well-versed in a variety of research techniques and survey methodologies

  • Outstanding at finding trends in the data, articulating and translating insights into strategic recommendations

  • Demonstrate a strong understanding of brand strategy and an ability to lead broad brand tracking and consumer profiling initiatives

  • Comfortable navigating large datasets and a demonstrated willingness to get hands dirty with internal reporting tools

  • Proven track record working with diverse cross-functional teams and agencies across multiple geographies; adept at guiding groups with divergent opinions toward a unifying decision, drawing upon data to ground decision-making

  • Experience leading, coaching and managing individual contributors

  • Forward-thinking, very organized, and skilled at managing complex workstreams and multiple vendor relationships

  • Excellent communication and data storytelling skills, including the ability to clearly present findings and recommendations to senior leadership

  • Independent, strategic, and creative problem solver who is a strong teammate (no job is too small or too large) and willing to take on additional responsibilities as vital

  • Brings a strong passion for Peloton's brand and products, the fitness category, and consumer brands more broadly



The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits. As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: - Medical, dental and vision insurance - Generous paid time off policy - Short-term and long-term disability - Access to mental health services - 401k, tuition reimbursement and student loan paydown plans - Employee Stock Purchase Plan - Fertility and adoption support and up to 18 weeks of paid parental leave - Child care and family care discounts - Free access to Peloton Digital App and apparel and product discounts - Commuter benefits and Citi Bike Discount - Pet insurance and so much more! Base Salary Range $248,500—$323,100 USD

ABOUT PELOTON: Peloton provides Members with expert instruction, world-class content and the fitness industry's leading music library to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton offers an immersive and personalized experience [with or without equipment]. Access Peloton content via the Peloton Bike, Bike+, Tread, Guide, Row or the Peloton App, now with multiple membership tiers. Founded in 2012 and headquartered in New York City, Peloton has a highly engaged community of nearly 7 million Members across the US, UK, Canada, Germany, and Australia. Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @ email address. If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email before taking any further action in relation to the correspondence. Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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